Only about 80% of eligible individuals nationally claim the EITC, and folks living in rural areas are less likely to do so than those in urban areas. Given its importance to impoverished communities, the ncIMPACT Initiative at the UNC School of Government is working on a Rural EITC Uptake Project with Rural Forward NC, the UNC School of Social Work’s Jordan Institute for Families, and the NC Justice Center. This ongoing project is taking place in Beaufort, Edgecombe, Halifax, McDowell, Nash, Robeson, and Rockingham counties and is working to both understand the number of eligible individuals claiming the credit and reasons that the credit may go unclaimed.